What Is Digital Marketing, How It Works, And How To Get Started As A Beginner

What Is Digital Marketing? How It Works, And How To Start For Beginners

Research and data have shown that global digital marketing as of 2020 was estimated at $350 billion dollars and by 2026, it is projected to reach $786.2 billion.

The U.S. current digital marketing expenses are said to have reached $460 billion dollars. This has shown the budget companies and businesses are putting into their digital marketing campaigns. Old and new businesses are taking advantage of the digital marketing opportunity because of its high return on investment (ROI).

The fact is that the digital marketing space is vast and ever-evolving. To thrive in this environment, you need to understand digital marketing and how you can take advantage of it in order to scale your business or brand. Whether you’re a small business owner, a budding entrepreneur, or just someone eager to explore the world of online marketing, this article will serve as your compass through the exciting journey of digital marketing.   We’ll break down the concept of digital marketing and types of digital marketing, explore its core principles, and guide you through the steps to begin your journey, and the tools needed to scale your business even as a digital marketer.

What Exactly is Digital Marketing?

Digital marketing involves the process of creating, managing, and executing a marketing plan or strategy using electronic channels such as the Internet, mobile phones, laptops, and social media platforms. It’s a broad term that covers a range of online channels and strategies used to connect with customers.  Digital marketing is a deliberate marketing action business owners undergo in order to reach and engage customers, and also build relationships with them through the use of marketing communication channels. 

What Digital marketing does is that it helps create a relationship and rapport with your customers making them feel like they are part of your business and are able to communicate with you directly. It also allows you to track and measure the success of your marketing campaigns in order to optimize and improve them.

These include search engine optimization (SEO), social media marketing, email marketing, and pay-per-click advertising, to name a few.

What Are The Different Types Of Digital Marketing?

Digital marketing is a versatile field that encompasses various strategies and techniques to promote products, services, or brands using digital channels. Here are some of the different digital marketing:

Search Engine Optimization (SEO): SEO involves optimizing your website’s content and structure to rank higher in search engine results. The goal is to increase organic (non-paid) traffic and improve visibility on platforms like Google. You may not gain instant results, but as time goes by, you will surely reap the dividends of SEO.

Content Marketing: Without content, there will not be digital marketing. Digital marketing is all about content. Marketing content has to do with creating unique, valuable, relevant, and consistent content to attract and engage a target audience. There are different content, some of which are blog posts, videos, infographics, and more.

Social Media Marketing: Social media marketing utilizes platforms like Facebook, Instagram, Twitter, and LinkedIn to connect and engage with audiences. It involves posting content, running ads, and interacting with followers to build brand awareness and trust.

Email Marketing: Simply, email marketing really has to do with sending targeted emails to a list of subscribers. It’s used for various purposes, including promoting products, sharing news, and nurturing leads. Effective email marketing campaigns can drive conversions and customer retention.

Pay-Per-Click Advertising (PPC): PPC advertising allows businesses to display ads on search engines and social media platforms. As someone who is running an ad, you pay a certain fee whenever your ad is clicked. This method can generate quick results and is highly measurable.

Affiliate Marketing: This has to do with partnership. It is a process of partnering with individuals or other businesses (affiliates) who promote your products or services in exchange for a commission on sales. It’s a performance-based marketing strategy. 

Influencer Marketing: Influencer marketing has to do with coming into a partnership with an influencer or a celebrity with huge followers. This practice has been prevalent since the outbreak of covid19. We have been brands collaborating with influencers to promote their products or services to a larger and more engaged audience.

Video Marketing: Video marketing utilizes videos to convey messages, showcase products, or provide educational content. Platforms like YouTube, TikTok, and Instagram are popular for video marketing.

Mobile Marketing: With the increasing use of smartphones, mobile marketing targets users on mobile devices through strategies like mobile apps, SMS marketing, and location-based marketing.

Content Syndication: Content syndication involves sharing your content on third-party websites, blogs, or platforms to reach a broader audience and gain backlinks for SEO purposes.

Online PR (Public Relations): This has to do with managing a brand’s online reputation through strategies like press releases, media coverage, and crisis management on digital platforms.

Remarketing: Remarketing (or retargeting) involves displaying ads to users who have previously visited your website or interacted with your brand online. It aims to re-engage potential customers and encourage conversions.

Chatbots and AI Marketing: AI-driven chatbots and marketing automation tools are used to provide personalized customer experiences, automate responses, and streamline marketing efforts.

Voice Search Optimization: With the rise of voice-activated devices like smart speakers, optimizing content for voice search is becoming increasingly important to capture voice search queries effectively.

What Are The Fundamental Principles of Digital Marketing?

Before diving into the specific strategies and tools, it’s crucial to grasp the core principles that underpin successful digital marketing:

Audience-Centric Approach: The essence of any digital marketing campaign is to reach out to your customers. Your target audience’s needs and preferences should drive your marketing efforts.

Consistent Branding: Over the years, companies like Coca-Cola and Guinness have maintained a consistent brand image across all platforms, and this has fostered trust. You must be consistent in your branding in order to gain real trust from potential customers.

Content Relevance: Your content should be valuable, relevant, and engaging to your audience.

Data-Driven Decision-Making: Don’t just get into digital marketing without data analytics. Analytics and data insights are your compasses for optimizing strategies.

Understanding The Digital Marketing Ecosystem

Websites: Your Digital Headquarters

Website is very important in any digital marketing activities. Your website is like your online rented space open for your potential clients. Your website is the house of your online presence. It’s where customers learn about your business, products, or services. The best web hosting company you can is Namecheap. Don’t forget to optimize your website for search engines, and it should be user-friendly.

I would recommend you use Namecheap.com to host your website. From our own experiences over the years, they are the best and most trusted hosting services you can use to host your website for optimal performance.

Content is King: The Power of Quality Content

Marketing is more about quality content. Make sure the content you produce is relevant to your audience and should be well written, easy to consume, must be informative, resonate with your audience, and should promote your brand or product.

Video content is very powerful for a business owner or a content creator. One of the best tools that can fast-track your video content creation as a beginner is Invideo.oi.

 As earlier stated, the lifeblood of digital marketing is quality content. It includes blog posts, videos, infographics, and more.

Social Media: Building Relationships

I cannot overemphasize the importance of social media. If you want your business to gain awareness within a short time, social media platforms Facebook, Instagram, TikTok, LinkedIn, and X, formally Twitter are powerful tools for connecting with your audience. Consistent, engaging posts can foster a loyal following.

SEO: The Art of Visibility

If you want organic traffic to your website like afriprenaire.com, you must make sure that your website is well-optimized for Google and other search engines like Bing, Yandex, etc. Use keyword tools like Semrush,  to search for relevant keywords. And don’t forget to use keyword-rich titles, descriptions, and descriptions.

Search Engine Optimization (SEO) techniques improve your website’s visibility on search engine results pages. Effective SEO strategies can drive organic traffic and boost your online presence.

Getting Started: Your First Steps in Digital Marketing

Defining Your Goals

This is very important. You have to set realistic, measurable, and achievable goals. What really are your goals? What really do you want to achieve with your digital marketing? Common goals include increasing website traffic, generating leads, or boosting sales.

Identifying Your Target Audience

Don’t just jump into digital marketing as a business owner or a digital marketer without identifying who your audience is. Understanding your audience is a major step toward your success in digital marketing. Create buyer personas to define your ideal customer’s demographics, interests, and pain points.

Choosing the Right Channels

Not all digital marketing channels will suit your business. Carefully select the ones that align with your goals and audience.

Access Now: Get started on your digital marketing journey

Content Creation and Marketing

Creating engaging content is at the heart of digital marketing. Your content should resonate with your audience, provide value, and encourage action.

Content Distribution Strategies

Creating content is just the first step. You also need a strategy to distribute it effectively. Explore various channels like social media, email, and guest posting.

Social Media Marketing

Social media platforms are dynamic spaces to connect with your audience. Develop a content calendar and engage with your followers consistently.

Leveraging Social Platforms

You must know that different social media platforms cater to diverse audiences. You really want to choose the right platforms that align with your target area.

Building a Social Media Calendar

Consistency is key in social media marketing. Create a content calendar to plan and schedule posts in advance.

Search Engine Optimization (SEO)

Understanding SEO is crucial for improving your website’s visibility on search engines like Google.

Understanding SEO Basics

This has to do with optimizing your website’s structure, content, and backlinks to rank higher on search engine results pages (SERPs).

On-Page and Off-Page SEO

On-page SEO focuses on optimizing individual web pages, while off-page SEO involves activities like link-building to boost your website’s authority.

Email Marketing

Don’t ignore this if you really want to scale as a digital marketer. Email marketing remains a potent tool for engaging with your audience and nurturing leads. According to to personal experiment, getResponse happens to be the best email software to use for your lead conversion.

Building Your Subscriber List

This one may take some time but the effort is worth it. Create compelling lead magnets and landing pages to grow your email list.

Crafting Effective Email Campaigns

Your audience might come from different continents, countries, states, families, etc. knowing this will help in crafting compelling emails that resonate with each of them. So, segment your email list and create personalized campaigns that resonate with different audience segments using getResponse.

Paid Advertising: The Fast Track to Visibility

 Even as you use the organic method, don’t forget to use paid ads sometimes especially if you want quick results. Paid advertising can provide an immediate boost to your online visibility.

Google Ads

Google Ads allows you to display ads to users searching for specific keywords.

Social Media Ads

Platforms like Facebook and Instagram offer targeted ad options to reach specific demographics.

Analytics: Measuring Your Success

To refine your digital marketing strategies, you must monitor key metrics using each social media tool.

Key Metrics to Monitor

Track metrics like website traffic, conversion rates, and click-through rates (CTR) to assess your campaigns’ effectiveness.

Digital Marketing SEO Tools for Beginners

To succeed in digital marketing, you need the right tools in your arsenal. Here are some essential digital marketing SEO tools for beginners:

Google Analytics

Gain insights into your website’s performance, audience behavior, and traffic sources.

SEMrush, Moz, Ahrefs, Yoast SEO


Marketing is strategic, and as business owners, if you want to plan and strategize your marketing, gain brand awareness, and leads, and make sales, digital marketing is the way to go.

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